{"id":17943,"date":"2022-12-01T16:29:49","date_gmt":"2022-12-01T19:29:49","guid":{"rendered":"https:\/\/viajepragramado.com.br\/?p=17943"},"modified":"2022-12-01T16:49:32","modified_gmt":"2022-12-01T19:49:32","slug":"vinicola-jolimont-a-tour-you-cant-miss-in-the-serra-gaucha","status":"publish","type":"post","link":"https:\/\/viajepragramado.com.br\/en\/vinicola-jolimont-a-tour-you-cant-miss-in-the-serra-gaucha\/","title":{"rendered":"Jolimont Winery: a tour you can't miss in the hills of Rio Grande do Sul"},"content":{"rendered":"
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Do you enjoy tasting good wine? Then you need to get to know <\/span>Jolimont Winery<\/span><\/strong><\/span>! Especially if you're thinking of visiting the Serra Gaucha. Even now, at the end of the year, is an excellent time to visit the region because of the <\/span>Natal Luz in Gramado<\/span><\/a><\/span> and <\/span>Christmas dream in Canela<\/span><\/a><\/span>.<\/span><\/p>\n

But talking specifically about <\/span>Jolimont Winery<\/span><\/strong><\/span> or <\/span>Jolimont Winery<\/span><\/strong><\/span>she is one of the pioneers in the state of <\/span>Rio Grande do Sul<\/span><\/a><\/span> in the production of fine and artisanal wines.<\/span><\/p>\n

There are 27 hectares cultivated at an altitude of 830 meters, combined with the climatic conditions, the mountainous topography and the excellent condition of the soil. All this combination allows the fruit to ripen perfectly, forming the ideal Terroir: a set of factors that contributes to the production of a rare wine with a unique personality. Cool, right?<\/span><\/p>\n

But where does the name \"Jolimont\" come from? That's what we're going to tell you next!<\/span><\/p>\n\n

The history of Jolimont Winery<\/span><\/strong><\/span><\/h2>\n\"Jolimont\n

In 1948, the Frenchman <\/span>Jacques Bri\u00e8re<\/span><\/strong><\/span> founded the winery that would later be called <\/span>Jolimont Winery<\/span><\/strong><\/span>. <\/span><\/p>\n

Jolimont means \"Beautiful Hill\" in French, a reference to the location of the Jolimont estate.<\/span><\/p>\n

Jolimont is a <\/span>wine<\/span><\/strong><\/span> because it produces all its own grapes. In other words, it doesn't buy raw materials from third parties. This adds a great deal of value to the wine, since its production is limited, reducing its supply.<\/span><\/p>\n

The current owner, Mar\u00e7al Duarte Velho, is a lawyer and accountant, as well as being passionate about the world of wine. His father acquired the company in 1987, when the then <\/span>Bri\u00e8re Winery<\/span><\/strong><\/span> already had relative recognition in the market, but needed improvements in terms of branding and positioning.<\/span><\/p>\n

Mar\u00e7al said that buying a winery was a mixture of dream and pragmatism: <\/span><\/p>\n\n

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\"We knew we needed to have a defined growth and positioning strategy for our products.\" <\/span><\/p>\n<\/blockquote>\n

At the very beginning of the 1990s, the company made an important strategic decision and decided to stop selling in large retail stores, in order to focus on the <\/span>wine tourism<\/span><\/a><\/span><\/strong><\/span>. <\/span><\/p>\n

In 1994, they established a partnership with CVC to leverage these activities, which came to represent approximately 60% of their sales. <\/span><\/p>\n

In 2005, growing competition led the company to further increase its investment in visits, tours and tastings. <\/span><\/p>\n

In addition, new products have been added to the portfolio: two types of beer, a sparkling muscatel, grape juice and other drinks. These innovations have added to the 30 existing products in the store which, even with the arrival of the pandemic, account for 90% of the company's sales.<\/span><\/p>\n\n

How do you visit the Jolimont winery and where do you buy tickets?<\/span><\/strong><\/span><\/h2>\n

If you've read this far, you've probably noticed that the <\/span>Jolimont Winery<\/span><\/strong><\/span> is not a place to be ignored, especially if you're a wine lover! But what's the tour like and where can you buy tickets? Read on and you'll find out!<\/span><\/p>\n

In <\/span>Jolimont Winery<\/span><\/strong><\/span> you'll learn how the wine-making process works, from picking the fruit to tasting the final products. As well as the history of the enterprise (we've already told you part of it here), how the wines are produced, stored and all the magic of the inside of a winery!<\/span><\/p>\n

But even better than reading about it, how about seeing what the tour of the Jolimont Winery is like? Check out the video below and see what a sensational place it is:<\/span><\/p>\n